Roblox GuidebookKnowledge base
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Describing and promoting Roblox games

A clear game promise and measurement of visits from a website.

Before promotion, identify the player’s first action and an observable objective. The description should explain what happens after joining, which actions exist and where confirmed information ends. Identify an early version and optional paid features separately when they actually exist.

To measure outbound visits, use an exact link and consistent source tags. A website click, joining Roblox and an in-game action are different events. Compare metrics according to their real meaning: a guide to outbound measurement does not verify game sessions or purchases. Start with the description, then prepare a measurable path to the launch page.

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Roblox onboarding funnels: find where players stop progressing

Use a fictional workshop with four stages: entering, receiving an order, completing a delivery and receiving a reward. Define verifiable events, distinguish a difficult tutorial from broken measurement and prepare a comparison between two versions. All numerical examples are invented; no retention measurements were taken for the author's games.

Roblox Creator Hub — Funnel eventsRead